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Sporting heroes back 2018 It’s a Penalty campaign to protect children around four sporting events

Today It’s a Penalty and its partners launched the 2018 charity campaign which will target four major global sporting events as it aims to prevent the abuse, exploitation and trafficking of children online and offline across the globe.

Harnessing the power of sport and its ability to unite and break cultural barriers, It’s a Penalty positions major sporting events as platforms for positive change across all societies by educating, equipping and encouraging the general public to #knowthesigns of child abuse and exploitation, to know about the penalties for offenders and to take action - ‘If you see something, say something’.

Previous campaigns have helped facilitate the protection of over 16,300 victims and have impacted over 519 million people worldwide.

Backed by sporting heroes and Game of Thrones actor Jerome Flynn, the 45-second campaign film highlights the story of Rose, the young girl who was the inspiration behind It’s a Penalty. This year, It's a Penalty is using a packed international sporting calendar to deliver a four-pronged approach to protect children on a truly global scale.

It’s a Penalty, together with its partners A21, Comic Relief, The McCain Institute, Sysdoc, World Vision, the Carlson Rezidor hotel group, and ICMEC, are running the preventative campaign around four major sporting events:

  • Super Bowl LII (Minneapolis, USA) – 4th February 2018
  • PyeongChang Winter Olympics & Paralympics (South Korea) – 9th-25th February & 9th-18th March 2018
  • Hong Kong Rugby Sevens – 6th-8th April 2018
  • Gold Coast Commonwealth Games (Australia) – 4th-15th April 2018

Please SHARE the It’s a Penalty film and join the fight against child abuse, exploitation and trafficking.

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